Free Tools
Two tools we built for our own work. Both run in your browser, need no signup, and send nothing anywhere.
The calculator answers the money question: what happens over two years if part of your lead budget goes into traffic you own instead. The checker answers the content question: does your website say anything a competitor couldn't paste onto theirs. For a full look at your site across all six gates, including who AI assistants cite for your buyers' questions, request a free six-gate audit.
Lead Spend Calculator
Compare 24 months of buying all your leads with moving part of the budget into your own audience. Same spend, your assumptions, and what you'd own at the end.
AI Sameness Checker
Paste a page's copy and see how much of it sounds like every other AI-written website, with each stock phrase highlighted and a plain list of what to fix.