AI Sameness Checker
What this does
Paste any page's copy and see how much of it sounds like every other AI-written website: stock phrases, uniform sentence rhythm, repeated openers and empty claims. It runs in your browser. Nothing you paste is sent anywhere.
The example above is typical AI-generated homepage copy. Replace it with your own.
How the score works
The checker looks for patterns that show up again and again in AI-written marketing copy. Each pattern adds to the score, from 0 (reads like a specific business) to 100 (reads like everyone else).
- Stock phrases
- Phrases AI tools reach for constantly, like "tailored solutions" or "in today's fast-paced world". Each one is highlighted in your text.
- Even rhythm
- People write sentences of very different lengths. AI copy tends to settle into a steady middle length.
- Repeated openers
- Many sentences starting with the same word, usually "We" or "Our".
- Empty claims
- Words that claim quality without proving it: "experts", "dedicated", "peace of mind".
- No specifics
- Copy with almost no numbers, names, places or dates. Specifics are what make a page the best answer.
How do you fix what it finds?
Replace every flagged phrase with something only your business could say. The fastest way is to answer the question the phrase was dodging.
| Flagged | The question it dodges | Rewritten with specifics |
|---|---|---|
| "Your trusted partner in home equity" | Why should I trust you? | "Licensed in California since 2014. NMLS #000000. 300+ HELOCs closed in Orange County." (use your real numbers) |
| "Tailored solutions for your needs" | What do you actually offer? | "HELOCs from $50,000 to $500,000, up to 85% combined loan-to-value, draw period up to 10 years." |
| "A seamless experience from start to finish" | What happens after I apply? | "Apply online in 10 minutes. We call you the same business day. Most HELOCs close in two to four weeks." |
| "Our team of experts" | Who will I talk to? | "You'll work with one loan officer start to finish." Then name them, with a photo and NMLS ID. |
| "Contact us today" | What do I get if I do? | "Get your rate and maximum line amount in one call, with no hard credit pull." |
The rewrites are illustrations of the kind of detail to use, not real figures. Every number must be true for your business, and mortgage pages need compliance review before publishing.
- Fix the stock phrases first. They're the clearest signal of sameness to a reader, and each rewrite usually adds a specific detail.
- Replace claims with proof. Every "expert", "trusted" or "dedicated" becomes a number, a name, a credential or an example.
- Vary the rhythm. Break one long sentence in two, and let a short one land on its own.
- Re-run the check, then read it aloud. If it sounds like something a competitor could publish unchanged, keep going.
Read why this matters in why most AI-built websites don't rank, and how to fix it in how to make AI-assisted content original.