Buying Leads
10 guides on this topic
Before you can decide how much to spend on leads, you need to know what you're actually buying. These guides explain where leads come from, how they're auctioned and priced, why so many never convert, and the rules that come with them.
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Where Lead Vendors Get Their Leads
Most lead vendors buy attention cheaply, mainly through paid search, social ads, native ads and affiliate publishers, turn it into form fills or phone calls, and sell each lead to one or several businesses. The best-run lead generators also own websites that rank in search. Their profit is the gap between what the attention cost and what you pay.
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